What's she thinking (a blog)

        If you were watching the Grammy's last night you might have seen the Truth campaign's new video promoting tobacco cessation. Truth teamed up with a ton of big names including; Becky G , Fifth Harmony , King Bach , Harley Morenstein  of Epic Meal Time and Grace Helbig to name a few. This campaign is truly innovative. Truth is doing a great job at connecting with an entire generation of youth who are active online.         The commercial was particularly effective because it was starkly different than traditional anti-tobacco advertisements. There wasn't dim lighting with an anxty youth purchasing menthol cigarettes for the low price of $5.50 plus tax and your youthful skin. This was a music video for a song performed by youthful artists middle schoolers and high schoolers across the country identify with. All the members of Fifth Harmony are ages 17-22 and Becky G is 17. The most brilliant part of the commercial was the use of well-known Internet content creators